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The Fuego Lifestyle Becomes Truly Social

SAN FRANCISCO (Business Wire EON/PRWEB ) April 9, 2008 — Fuego North America, the company behind the industry-redefining Fuego grills, takes its cornerstone social hub concept to the next level with its new blog, TheFuegoBlog.com. This conceptual brainchild from Alex Siow and Robert Brunner, co-creators of Fuego, is the latest natural extension of the Fuego lifestyle.

The Fuego is so much more than a grill, it is a social hub that attracts unique conversation, sparks ideas and even offers the perfect setting for sealing a business deal. As businessmen and creative innovators, Robert and I specialize in challenging the status quo. As bloggers, we aspire to do more of the same.

“True inspiration comes from everywhere and we want to give people an insight into how that inspiration can turn into a revolution,” says Alex Siow, Fuego CEO. “The Fuego is so much more than a grill, it is a social hub that attracts unique conversation, sparks ideas and even offers the perfect setting for sealing a business deal. As businessmen and creative innovators, Robert and I specialize in challenging the status quo. As bloggers, we aspire to do more of the same.”

The Fuego Blog seamlessly merges the intersection of work and play. The “Work” portion details product inspirations, business trends and industry insights, while the “Play” portion dishes out the hottest trends in grilling, fashion musings and the San Francisco social scene. Siow even reveals the ingredients of his new favorite drink, the caipirinha.

While Siow and Brunner are the main staples of the blog, contributing authors will be from the Fuego family and beyond. Scheduled contributing authors include Fu Tung Cheng, chief designer for Cheng Design, Erik Schmitt, creative director for studio1500 and a wide of range of professionals from various design, technology, business industries.

About Fuego

Fuego North America designs and manufactures products that challenge the status quo in outdoor entertaining. The company has created a modernist rethink of the grilling experience, providing the best in functionality, technology and style. With pioneering designs that are original, innovative and bold, Fuego offers products that create the ultimate outdoor social hub. For more information about Fuego 01, 02, Modular, the company, and its people, contact Fuego North America at 888.88.FUEGO, or visit www.fuegoliving.com.

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46″ Freestanding Gas Grill with 468 sq. in. Cooking Surface, 37,000 BTU Stainless Steel Burners, Multiple Fuel Options and Retractable Weather Lid

Picnic Time Inc. 4-pc. Fuego Barbecue Tool Set
Price: $69.95
This attractive wood-veneer and aluminum carrying case with comfort-grip handle and a clear, acrylic lid includes a set of BBQ tools with full tang handles made of premium, resin-stabilized wood. Large eyelets at the ends of the tools allows you to hang them on BBQ hooks. The case has a faux leather interior and elastic-reinforced hook and loop closures to keep tools secured. The set includes: 1 Extra large stainless steel spatula with serrated edge and built-in bottle opener 1 Large stainless steel BBQ fork 1 Pair stainless steel tongs 1 Two-sided seasoning wand with lids

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Atlanta Showcases New Products for a New Year of Indoor-Outdoor …
By Hearth, Patio & Barbecue Expo(Hearth, Patio & Barbecue Expo)
BARBECUE Fuego North America / Fuego 01 Indoor Booth 2807 Approachable from all sides, Fuego 01 is a social hub where guests can gather, interact and enjoy the creation of a meal. The grill features a patented “quick change” drawer …
Hearth, Patio & Barbecue Expo 2008 Blog - http://hpbexpo.blogspot.com/

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Fuego 01 Grill Awarded Gold IDEA

Revolutionary Outdoor Grill Recognized As One of 2007’s Best Product Designs

SAN FRANCISCO (Business Wire EON) July 26, 2007 — The highly-acclaimed Fuego 01 grill from Fuego North America has received a 2007 Gold IDEA (International Design Excellence Awards). The IDEA program, cosponsored by Business Week and the Industrial Designers Society of America (IDSA), recognizes excellence in industrial design and cultivates understanding about industrial design’s impact on the economy and standard of living.

The hibachi-style cooking space enables guests to gather around the grill and interact.

The coveted Gold award is the highest honor recognizing cutting-edge products, ranging everywhere from house wares to scientific equipment to consumer electronics. As the name implies, IDEA is truly an internationally recognized competition, with 29 countries submitting products in 2007. This year, the coveted gold was bestowed upon only 20 of 1,691 entries, emphasizing the strength of the Fuego design.

The Fuego 01 combines patented technology with sleek design and unsurpassed functionality to propel the idea of outdoor entertaining to a new, distinctively modern social experience. Fuego’s Patented Quick Change Drawer System allows the user to alternate cooking with gas, gas-fired infrared and traditional charcoal. The grill boasts the industry’s first cooking island configuration, both re-introducing the “grill master” to the party and creating, in the words of Fuego chief designer Robert Brunner, “a social hub for the backyard.”

“The Fuego 01 represents a modernist departure from traditional outdoor grilling with state-of-the-art technology and design-driven features,” says Alex Siow, Fuego CEO. “The hibachi-style cooking space enables guests to gather around the grill and interact.”

Brunner, former Director of industrial design for Apple Computer and Pentagram Design partner, realizes impeccable design is just the first step in the creation of exceptional products such as the Fuego 01. His latest venture, Ammunition, has redefined the capabilities of product design by utilizing small, skillful teams and client based design consulting services to produce and deliver high design products. Ammunition, with offices in San Francisco and Padova, Italy, will pioneer strategic business partnerships that involve collaborating on product and brand development projects.

“Highly successful products are about powerful ideas that are communicated to the consumer through all aspects of what they experience with them,” Brunner said. “These are the products that change industries and businesses.”

About Fuego:

Fuego North America designs and manufactures products that challenge the status quo in outdoor entertaining. The company has created a modernist rethink of the grilling experience, providing the best in functionality, technology and style. With pioneering designs that are original, innovative and bold, Fuego offers products that create the ultimate outdoor social hub. The Fuego 01 has received international recognition, such as the iF Product Design Award and Chicago Athenaeum Good Design Award and IDEA (International Design Excellence Award). For more information about Fuego 01, 02, the company, and its people, contact Fuego North America at 888.88.FUEGO, or visit www.fuegoliving.com.

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